Native New Yorker Brian Latture began his prolific entertainment industry career in 1988. For the last two decades, he’s worked with the industry’s best and brightest, including rapper LL Cool J at Rush Artist Management. He has advised the largest collection of hip-hop talent known to date. Latture formed MegaSource Entertainment Group and within three years of its inception, the company managed both rap industry titan LL Cool J, and highly acclaimed rap sensation Nas.
During this time, MegaSource Entertainment Group consulted the careers of many well-known artists and production interests, including representation of Marley Marl. By 2000, MegaSource Entertainment Group helped to enhance the music industry with cross-branding by merging hip-hop with corporate America. Latture broke the mold by merging artist management and cross-branding, since most clients required both. An advisor to many artists and producers, Latture often headed negotiations for label and production situations, including Don King Productions. In 2014, MegaSource Entertainment Group began representing the estate of the late reggae icon Peter Tosh, founding member of the internationally-known reggae group The Wailers.
MegaSource Entertainment Group is an interconnected company made up of a diverse team of seasoned industry professionals, which comprise a vast entertainment network. The same entrepreneurial spirit that guides our clients and their development is the same spirit used by our compatible team to deliver quality services. MegaSource Entertainment Group is dedicated to developing continuous careers and long-lasting legacies and brands.
Latture currently serves as a Board Member on both The Peter Tosh Foundation, and The Book Bank Foundation. With decades of experience, he sees the threads of opportunity that wind through these non-profits and other organizations, working to bring them together into a coherent whole; assisting the underprivileged and striving students alike. Respected as a credible voice in decision making, finding appropriate strategies and providing business and financial advice, Latture earns a seat at the table wherever he serves.